J. MELCHER
Digital Marketing Leader

Jeffrey
Melcher

Performance-driven marketing leader with over a decade managing multi-million-dollar paid media programs, cross-functional teams, and agency partnerships across the full digital stack.

About

Strategic and performance-driven digital marketing leader with over a decade of experience leading cross-functional teams and managing multimillion-dollar paid media campaigns across diverse platforms. Proven expertise in digital advertising, performance optimization, and integrated marketing strategy with a focus on ROI and brand growth — translating data into actionable insights and driving omnichannel performance across SEO, PPC, SEM, social, and emerging media platforms.

Experience
JAN 2023 — PRESENT
Marketing and Media Director
Biomedical Research Laboratories · Tempe, AZ
  • Direct all digital advertising for four nationwide brands, leading strategy and execution across paid media
  • Manage internal execution and external agency partners across PPC, SEM, SEO, Native, Email, and Social
  • Oversaw launch of TikTok Shop and an integrated ad platform, opening new revenue channels
  • Manage high-budget campaigns across Google Ads, Bing, Meta, and TikTok, maximizing ROI
  • Lead performance reporting and attribution modeling using GA4 to drive data-informed decisions
APR 2014 — JUN 2025 Concurrent — no longer active in day-to-day
Digital Marketing Director & Co-Founder
Digital Agency Support (D.A.S.) · Phoenix, AZ
  • Co-founded and helped scale a digital marketing agency, maintaining client relations through transparent reporting
  • Led client meetings and performance presentations, communicating campaign outcomes and KPIs
  • Coordinated a team of marketing specialists managing a diverse portfolio of client accounts
  • Oversaw account implementation across multiple PPC platforms, LP builders, and analytics tools
APR 2020 — OCT 2022
Conversational AI Designer & Analyst
Cresta AI · San Francisco, CA
  • Built and maintained call flows to train and optimize LLM-driven sales models for Cresta's Fortune 500 clients
  • Parsed conversational data to identify high-performing sales agent behaviors, informing model improvements
  • Trained, monitored, and adjusted AI models based on performance feedback through to production launch
JAN 2015 — DEC 2017
Google Agency Account Strategist
Revana (Google-assigned) · Tempe, AZ
  • Trained as a Google Agency Specialist, helping agencies maximize Google Ads account performance
  • Achieved certification in Analytics and all six Google Ads certifications
  • Managed a portfolio of 60 agencies as a dedicated Google representative
Skills

Core Competencies

Marketing Media Strategy Multi-Channel Campaign Management Cross-Functional Team Leadership Agency & Vendor Management Budget Allocation & ROI Optimization Data Analytics & Attribution Modeling

Platforms & Tools

Google Ads Bing Ads Meta Ads TikTok Advertising Criteo Ads Google Analytics (GA4) Google Tag Manager Attribution Modeling A/B Testing Conversion Optimization Landing Page Optimization SEM Email Marketing Lead Generation

AI Agent & Automation Development

Custom AI Agent Design Workflow Automation Agent Framework Evaluation Conversational AI / LLM Systems

Certifications

  • Google Ads Search CertificationGoogle
  • Google Analytics CertificationGoogle Digital Academy
  • Advanced Search AdvertisingMicrosoft